Working notes rather than thought leadership. Some of it will turn out to be wrong, which is the point of writing it down where it can be checked.
A car that kept overheating, a man who charged ten thousand naira before he would open the bonnet, and a washer worth almost nothing. The most expensive thing in the room was knowing which part to replace.
Read →Two projects I misunderstood at the time. A Coca-Cola promotion that reached twenty million people when Facebook Nigeria had three and a half million, and a bank gameshow that went out every night at 9:45. Neither was really a campaign.
Read →Every diagnostic we run is registered in advance, including the result that would prove us wrong. When the sample is large enough to mean anything, the hit rate by constraint gets published here — whether or not it flatters us.